Getting larger major gifts is hard work, but you can do it.
Start taking steps now to develop the buy-in you need to create a successful planned giving program.
The first question is: “Do you have the patience and time to do major gifts right?”
Major gifts work, at its core, is a long game where the donor wins along with the organization over time. The best things that you want from them will happen when they are ready – not when you want it.
It takes a long time to start a major gift program from scratch and see it become a fully-functioning part of your non-profit. Patience is required.
As a non-profit leader here’s what you need to understand about what makes a successful major gift program, and what you can do to support it