Most organizations don’t evaluate the cost of their fundraising events in a way that takes the full cost into account.
Building relationships with donors takes time. If you want to succeed in mid-level or major gifts, you need to take a long-term view.
Planned giving is a long-term strategy. Don’t fall into the trap of being short-sighted; start creating a sustaining fundraising program.
Start taking steps now to develop the buy-in you need to create a successful planned giving program.
Return on Investment ratios are meaningless if you’re not growing your income for mission.
At the end of your fiscal year, please take steps to do an evaluation of your planned giving program.