Planned giving is a long-term strategy. Don’t fall into the trap of being short-sighted; start creating a sustaining fundraising program.
Start taking steps now to develop the buy-in you need to create a successful planned giving program.
Return on Investment ratios are meaningless if you’re not growing your income for mission.
At the end of your fiscal year, please take steps to do an evaluation of your planned giving program.
Longer-term investments in major gift fundraising will pay huge benefits – if you have the patience.
If you want to increase revenue, it’s clear that a planned giving program will boost donated revenue right now, not just later.