Planned giving is a long-term strategy. Don’t fall into the trap of being short-sighted; start creating a sustaining fundraising program.
Donors will fund your non-profit at the level of your vision for its future. Think small, get small. Think big, and see the transformation!
Major gift fundraising is a long game. Relationships take time. To be successful over the long term you need to think long-term. You need to know where you are going. Do you know?
If you can create an environment for your non-profit like I’ve outlined here, you will be able to attract good talent in a major gift officer, even when that talent is scarce.