Who gets credit for a planned gift, when two staff members are involved?
Major gift officers need to be evaluated and rewarded consistently. In this White Paper, Veritus offers guidelines for specific measurements and reporting standards, as well as ways to ensure fair compensation and adequate rewards for success.
Everything worth doing in major gifts fundraising should have a measure to evaluate it by. We love metrics, because they are the beginning of discovering how an MGO can improve – and be proven a success.
Organizations that keep their major gift officers – all of them, and I mean ALL of them – have a clear set of boundaries and a structure that the MGOs are asked to work within.
The very sad thing is that some managers should not be in their jobs.
Major gift officers have to prioritize their caseloads. Here’s how they need to address their largest, lowest-giving group of major donors.