Major gift fundraising is a long game. Relationships take time. To be successful over the long term you need to think long-term. You need to know where you are going. Do you know?
Major gift officers need to be evaluated and rewarded consistently. In this White Paper, Veritus offers guidelines for specific measurements and reporting standards, as well as ways to ensure fair compensation and adequate rewards for success.
Most folks have an unrealistic expectation about how long it will take to get a new major gift officer established.
If you are a manager of major gift officers, or if you’re an MGO in need of a manager, one way to stay focused and accountable is to perform a review of their/your work at least annually.