Some believe that an economic downturn will lead to a giving crisis. But what’s the key driver of giving? Hint: it’s not the economy.
Donor giving trends can remain steady or even rise during times of economic uncertainty. It’s all about how you ask.
Learn how to properly thank and cultivate an “in memory of” major gift.
You can’t expect your donors to give if you don’t have anything to “sell.”
Over time, as the relationship builds, the communication strategy with a major donor migrates or skews toward personal solicitation vs. mail or email.
A change in behavior in the donor is a chance for you to (a) truly care and serve the donor, and (b) to correct offensive or disturbing behavior.