Inflation and a Troubled Economy Should Not Affect Giving
Donor giving trends can remain steady or even rise during times of economic uncertainty. It’s all about how you ask.
From the Front Lines: What Do You Do With an “In Memory Of” Major Gift?
Learn how to properly thank and cultivate an “in memory of” major gift.
You Can’t Have an Empty Store
You can’t expect your donors to give if you don’t have anything to “sell.”
Direct Response and Major Gifts – Does It Work?
Over time, as the relationship builds, the communication strategy with a major donor migrates or skews toward personal solicitation vs. mail or email.
Donor Decreases Giving – What Do You Say?
A change in behavior in the donor is a chance for you to (a) truly care and serve the donor, and (b) to correct offensive or disturbing behavior.
Six Principles of Influence for Fundraising: #1 – Reciprocation
Reciprocation: when a person does something first, others are more inclined to do something in return.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
