Learn how to properly thank and cultivate an “in memory of” major gift.
You can’t expect your donors to give if you don’t have anything to “sell.”
Over time, as the relationship builds, the communication strategy with a major donor migrates or skews toward personal solicitation vs. mail or email.
A change in behavior in the donor is a chance for you to (a) truly care and serve the donor, and (b) to correct offensive or disturbing behavior.
Reciprocation: when a person does something first, others are more inclined to do something in return.
How do you find out what drives your donors’ giving?