Question of the Month: What do major donors need to know in order to make a big gift?
In this Question of the Month video, Karen and Jeff address the key points that will impact your donor’s decision about making a large gift.
The Sky Is Not Falling: A Look at the So-Called “Giving Crisis” in Philanthropy
Some believe that an economic downturn will lead to a giving crisis. But what’s the key driver of giving? Hint: it’s not the economy.
Inflation and a Troubled Economy Should Not Affect Giving
Donor giving trends can remain steady or even rise during times of economic uncertainty. It’s all about how you ask.
From the Front Lines: What Do You Do With an “In Memory Of” Major Gift?
Learn how to properly thank and cultivate an “in memory of” major gift.
You Can’t Have an Empty Store
You can’t expect your donors to give if you don’t have anything to “sell.”
Direct Response and Major Gifts – Does It Work?
Over time, as the relationship builds, the communication strategy with a major donor migrates or skews toward personal solicitation vs. mail or email.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
