If you’re not carefully managing it, it’s likely that your donor pipeline has a clog at a certain giving level where donors are getting stuck.
In this Question of the Month video, Richard and Jeff explain how Veritus approaches setting goals for mid-level programs.
While the Fundraising Effectiveness Project report shows lower revenues, Veritus clients saw their mid-level programs grow by 7% in 2022.
Here are three ways you can partner with your direct response team to build personalized mid-level touch points.
Your future major donors are getting stuck at lower levels of giving due to clogs in your donor pipeline. So how do you get them un-stuck?
In this podcast episode, Kara and Lisa discuss how to measure the success of your mid-level program based on three KPIs.