![Do You Need Both Revenue AND Aspirational Goals in Major Gifts?](https://veritusgroup.com/wp-content/uploads/2024/05/AdobeStock_204946861-1080x675.jpeg)
Do You Need Both Revenue AND Aspirational Goals in Major Gifts?
We recommend setting an aspirational goal that will help you imagine the possibility of asking for a larger gift.
We recommend setting an aspirational goal that will help you imagine the possibility of asking for a larger gift.
In this Question of the Month video, Jeff and Richard share more about why it’s important to have these two different goals in mind.
In this Question of the Month video, Richard and Jeff explain how Veritus approaches setting goals for mid-level programs.
In this Question of the Month video, Richard and Jeff discuss how to set goals for your major gifts program in a way that honors the donor.
When setting goals and tracking performance for mid-level giving programs, fundraisers should pay attention to these essential KPIs.
In our work with major gift officers, we have uncovered six “secrets” to what makes them so unique. These “secrets” are unconventional and sometimes counter‐intuitive, yet they are key if YOU want to be extraordinary at this work.