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Do You Need Both Revenue AND Aspirational Goals in Major Gifts?
We recommend setting an aspirational goal that will help you imagine the possibility of asking for a larger gift.
We recommend setting an aspirational goal that will help you imagine the possibility of asking for a larger gift.
You can cultivate your current donors and qualify new donors at the same time. You just need a plan!
If you really want to set yourself apart and endear a donor to your organization, start thinking what kind of “experience” you are going to give your donor.