Are your MGOs working with too many donors who don’t respond to them? Is your return on investment unacceptably low? There IS an answer. Here’s the secret!
A good major gift officer is, in her caseload, creating a very healthy and robust group of donors who are staying with her organization and giving more.
Major gift fundraisers waste their time if they try over and over to reach donors who really don’t want to connect. The first step in establishing a caseload of major donors is determining who wants to relate to you. This is called “qualifying,” and we’ll show you how.