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Persuading a Donor to Call Back

Persuading a Donor to Call Back

by Richard Perry and Jeff Schreifels | May 2, 2018 | Examples, Letters, Phone | Communication, Moves Management, Qualifying

Getting a donor to respond can be difficult when you don’t have anything but an address. How do you reach them or get them to call back? Here’s a great example.

How a Simple "PS" Engages Donors

How a Simple "PS" Engages Donors

by Richard Perry and Jeff Schreifels | Jan 10, 2018 | Letters, Strategy | Caseloads, Communication, Qualifying

A simple PS at the end of an email to a donor can be an effective tool for getting the donor to acknowledge an interest in engaging with you and your non-profit.

What's Wrong with Sending Donors Mail?

What's Wrong with Sending Donors Mail?

by Richard Perry and Jeff Schreifels | Jul 29, 2016 | Communication, Email, Letters | Donor-Centered, Moves Management, Stewardship

Because mail has become so IMPERSONAL in today’s society, it has actually created an opportunity for you to reach out to your donors and make a meaningful impact in a personal way. STOP e-mailing and start mailing to your donors.

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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.

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