The fact is that the cost of providing admin support to a MGO actually increases the return on investment (ROI) of the major gift effort. But many managers and finance folks are more focused on keeping head count low in the organization. This prevents them from providing the very thing a MGO needs to succeed.
If you are a leader or manager, we urge you to rethink how you run your major gift program. MGOs need support to do what they do best: form relationships with donors, understand donors’ passions and interests and match it up to all your programs, and develop great offers and inspire the donor to support them.
We are human, and unless we have the will to stay focused and work a plan and allow someone to hold us accountable, we stumble and get off track. It doesn’t matter that you have great donors or incredible plans, touchpoints and offers… if you don’t execute them and stay with it, you won’t succeed.