The Danger of Becoming Your Donor’s Friend
Creating meaningful familiarity with your donor without becoming your donor’s friend can be challenging. Here are some ideas on how to do it.
Creating meaningful familiarity with your donor without becoming your donor’s friend can be challenging. Here are some ideas on how to do it.
Your donors are not just numbers and results from a campaign report. They are human beings with passion and dreams that want to help change the world. You’re only going to know what they really are when you can sit across the table from them and look them in the eye.