Multi-year pledges from major donors often lead to the donors being neglected by fundraising staff. Here are some tips for you to keep the donor engaged…
You need to find ways – sometimes surprising or unusual ways – to break through the daily clutter and noise of a donor’s life. When they notice you, it can be a pleasant surprise.
You probably would never think of saying “no” to a donor. But in a healthy relationship, sometimes a major gift officer has to set boundaries.
Respect is a critical behavior a MGO must practice in all of his or her donor relationships. If you don’t respect donors, they will read it, and your relationships will not progress.
Jeff and I place this trait – viewing donors as partners – as a critical piece of a healthy relationship with the donors on your caseload.