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The Problem with Major Gifts Messaging

The Problem with Major Gifts Messaging

by Richard Perry and Jeff Schreifels | Jan 21, 2022 | Money over Relationship, Transactional Fundraising, Transactional Giving | Donor-Centered, Fundraising, Major Donors

There is a real problem in messaging to major gifts donors. It’s centered on the money, not on the donor. Here’s what NOT to do.

Changing Your Major Gifts Program from Transactional to Relational

Changing Your Major Gifts Program from Transactional to Relational

by Karen Kendrick | Oct 29, 2021 | Membership Programs, Relationship Fundraising, Transactional Giving | Major Gifts

Do you need to move your major gifts program from transactional to relational? Here are four proven strategies to help you make this transition.

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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.

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