
The Problem with Major Gifts Messaging
There is a real problem in messaging to major gifts donors. It’s centered on the money, not on the donor. Here’s what NOT to do.
There is a real problem in messaging to major gifts donors. It’s centered on the money, not on the donor. Here’s what NOT to do.
Do you need to move your major gifts program from transactional to relational? Here are four proven strategies to help you make this transition.