
Changing Your Major Gifts Program from Transactional to Relational
Do you need to move your major gifts program from transactional to relational? Here are four proven strategies to help you make this transition.
Do you need to move your major gifts program from transactional to relational? Here are four proven strategies to help you make this transition.
Membership programs are bad for giving. Here are three reasons why.
Giving societies and membership programs suppress giving from major donors. They’re not bad in themselves, but we use them in counter-productive ways.
Giving societies and membership programs suppress giving from major donors. They’re not bad in themselves, but we use them in counter-productive ways.