These three principles are key when transitioning a donor between primary contacts in your organization.
Universities have an opportunity to reach major donors at lower levels than their culture has expected.
How do you start talking with mid-level donors when you haven’t had a program in place?
I know there is pressure to get cash flowing into your nonprofit. But if that cash comes in at the cost of bringing in new donors, building those relationships and thinking long-term value, you’ll always be chasing cash and not creating relationships… relationships that would be much more valuable in the long run.
One of the keys to a healthy and successful major gift program is a healthy and “clog-free” donor pipeline that moves more donors into that major gift program a lot sooner.