We see donors as mission and being “donor-centered” goes way beyond treating them well. Here are some ideas to adjust the way you think about them.
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There is one area that, if you can devote time and energy toward it, will definitely break though the noise your donors live in every day: serving your donor!
You need to find ways – sometimes surprising or unusual ways – to break through the daily clutter and noise of a donor’s life. When they notice you, it can be a pleasant surprise.
The thing we love most about our work is that we get to help major gift officers and their managers succeed. There is nothing like helping people find joy in their work.
We in the non-profit world have a tough time with taking our work too personally. This work you do every day requires that you hold on, but not too tightly. To take it seriously, but not too personally. To do hard things, but to do it with joy.
Today, think about all the stories your organization has to tell. Then think about how to bring your donors to that story so that it will break their hearts. You will be doing those donors a huge favor by helping them change their lives through their giving.
