There is one area that, if you can devote time and energy toward it, will definitely break though the noise your donors live in every day: serving your donor!
You need to find ways – sometimes surprising or unusual ways – to break through the daily clutter and noise of a donor’s life. When they notice you, it can be a pleasant surprise.
You probably would never think of saying “no” to a donor. But in a healthy relationship, sometimes a major gift officer has to set boundaries.