Your Words Really Matter
Are you using language that’s focused on the money? Ask yourself these six questions to find out.
Talk and Write Like a Human: Donor Communication Principles for Fundraisers
Learn the four major donor communication issues found through the non-profit sector and our top six strategies for fixing them.
The Marketing Communications Dilemma
Non-profit marketing work is important, but it must be guided by the needs and interests of donors and potential donors.
Direct Response and Major Gifts – Does It Work?
Over time, as the relationship builds, the communication strategy with a major donor migrates or skews toward personal solicitation vs. mail or email.
Talk and Write Like a Real Person
Take some time to look at how you write and speak to your donors, and then decide how you can be more personal and relational with each of them.
Your Organization Stuff Doesn’t Matter
Your “insider” view of your organization only really matters to the insiders. Donors only care about the outcomes and impact of their giving.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
