Don’t be afraid to speak out to your colleagues at your non-profit about the value of your major gifts program. How will they know otherwise?
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Every non-profit appeal for funds, no matter what media or form it is in, should start with the problem. Sadly, they often don’t – and are ineffective.
Viewing donors as part of your organization’s mission means changing the language you use for them. This changes your mindset, which then changes your actions.
When you have difficulty coming up with the convincing, compelling rationale for your cause, turn to your donor and ask him what difference he thinks your organization can make.
How can you be more effective at inserting emotion into your major gift communications without manipulation? Here are some tips.
Donors care deeply about solving problems in this world through your organization. But what moves them to action usually centers on emotions, not facts.
There is one area that, if you can devote time and energy toward it, will definitely break though the noise your donors live in every day: serving your donor!
Here are some ideas on how you can show the impact of a donor’s gift and create incredible joy for your donors:
You need to find ways – sometimes surprising or unusual ways – to break through the daily clutter and noise of a donor’s life. When they notice you, it can be a pleasant surprise.
You probably would never think of saying “no” to a donor. But in a healthy relationship, sometimes a major gift officer has to set boundaries.
