Video is highly effective way to let your donors know they are making a difference because it captures the problem in an emotional way, shows the solution in an emotional way, and can show a heartfelt thanks.
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If you want to confuse your donor, or anyone else receiving your verbal, written, or electronic communication, then don’t start with context. Just jump in and start writing or talking. That will get them confused.
If the major donor team and the direct-response teams are doing their work, there is harmony and consistency between both. They don’t worry about who gets credit for how the revenue comes in, because each department knows they need each other and it’s the organization AND the donor that is important.
Don’t be afraid to speak out to your colleagues at your non-profit about the value of your major gifts program. How will they know otherwise?
Every non-profit appeal for funds, no matter what media or form it is in, should start with the problem. Sadly, they often don’t – and are ineffective.
Viewing donors as part of your organization’s mission means changing the language you use for them. This changes your mindset, which then changes your actions.
When you have difficulty coming up with the convincing, compelling rationale for your cause, turn to your donor and ask him what difference he thinks your organization can make.
How can you be more effective at inserting emotion into your major gift communications without manipulation? Here are some tips.
Donors care deeply about solving problems in this world through your organization. But what moves them to action usually centers on emotions, not facts.
There is one area that, if you can devote time and energy toward it, will definitely break though the noise your donors live in every day: serving your donor!
