Take some time to look at how you write and speak to your donors, and then decide how you can be more personal and relational with each of them.
All your messaging and pictures should be convincing, emotional and motivating. Through your words and pictures, you will take your donor to the scene so he experiences what it means to be IN the problem your organization is addressing.
When you construct any message to your donors, regardless of the media, I suggest you pay attention to the following five principles to keep the right content in the center of your message.
A free White Paper from Veritus Group on How to Write Proposals for Major Donors