Big Gifts Come From Bold Offers
To secure the greatest value for your donor and your organization, you must make a compelling offer that has these five key elements.
The Reason You Aren’t Getting Large Gifts
Big gifts don’t come from small offers. What are you proposing that’s big, bold, and visionary?
Steps to Creating Compelling Donor Offers
When you show a donor the great things they can accomplish, you give them the courage to be generous.
Keep Your Asks General – Expect Less from Donors
Specifics matter in fundraising. Donors want to know the impact of their gifts, so you should give them tangible things to invest in.
How to Double a Major Gift
A matching gift offer really does lift response from the general donor file, and it’s a great offer to present to a few major donors.
Giving is Down – and It’s Your Fault.
Except for a life circumstance and maybe poor treatment on your part, your donor is likely giving less because you aren’t presenting her with a compelling reason to give.
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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
