To secure the greatest value for your donor and your organization, you must make a compelling offer that has these five key elements.
Big gifts don’t come from small offers. What are you proposing that’s big, bold, and visionary?
When you show a donor the great things they can accomplish, you give them the courage to be generous.
Specifics matter in fundraising. Donors want to know the impact of their gifts, so you should give them tangible things to invest in.
A matching gift offer really does lift response from the general donor file, and it’s a great offer to present to a few major donors.
Except for a life circumstance and maybe poor treatment on your part, your donor is likely giving less because you aren’t presenting her with a compelling reason to give.