Specifics matter in fundraising. Donors want to know the impact of their gifts, so you should give them tangible things to invest in.
Don’t lead your donors into the weeds with fine details about the costs of your programs. Instead, focus on how his gifts will solve a true need in the world.
Richard introduces the new Permission-Based Asking model for fundraising conversations that culminate in an Ask.
If a donor doesn’t want to meet with you, it’s likely because her perception of HOW you want to USE her TIME is not valuable enough for her.
Often, we just can’t find the one central issue that the non-profit is seeking donors’ funds to address. It’s no wonder that many MGOs struggle to create offers for their donors.
TED talks have great guidelines to help their speakers make a memorable impact on audiences in a brief time. Here’s how we’d adapt these guidelines for your presentations to major donors.