Keep Your Asks General – Expect Less from Donors
Specifics matter in fundraising. Donors want to know the impact of their gifts, so you should give them tangible things to invest in.
Don’t Share the Cost Detail
Don’t lead your donors into the weeds with fine details about the costs of your programs. Instead, focus on how his gifts will solve a true need in the world.
Permission-Based Asking: An Introduction
Richard introduces the new Permission-Based Asking model for fundraising conversations that culminate in an Ask.
The Main Reason Your Donor Will Not Meet with You
If a donor doesn’t want to meet with you, it’s likely because her perception of HOW you want to USE her TIME is not valuable enough for her.
In Fundraising, It’s About the Problem, NOT the Process
Often, we just can’t find the one central issue that the non-profit is seeking donors’ funds to address. It’s no wonder that many MGOs struggle to create offers for their donors.
TED Talks' Contribution to Major Gifts
TED talks have great guidelines to help their speakers make a memorable impact on audiences in a brief time. Here’s how we’d adapt these guidelines for your presentations to major donors.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
