Too many definitions of “fundraising” are about increasing financial support, seeking donations, raising assets and securing financial support. Each one is solely about money. This is wrong.
This is a step-by-step process on how a major gifts officer can and should put together a strategic plan for each major donor.
Here are five things to start thinking about as you approach the new year in fundraising. Get these ideas moving in your mind even while you’re busy with your year-end work.
So many things in your nonprofit are conspiring to take you away from the really important work of managing those important relationships with your caseload donors, especially those donors who will make significant year-end gifts. Now is the time to cancel those other items and return to the real purpose of your job as a major gift officer.
There is a line you should not cross when the gift you will receive has so many strings attached that it changes who you are and what you are trying to do. Just say “no.”
If you are finding it difficult to connect your organization’s work to the passions and interests of the donor, it is because you have not adequately taken that donor into the problem or need.
Today, think about all the stories your organization has to tell. Then think about how to bring your donors to that story so that it will break their hearts. You will be doing those donors a huge favor by helping them change their lives through their giving.
We believe that these are six must-haves for the organization that wants to have a successful major gift program.
It is important to start right in a major gift program and/or as a new MGO. And starting with donors, program and back office familiarization is the key. Everything else, while important, is a distraction.
