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You Can’t Have an Empty Store

You Can’t Have an Empty Store

by Richard Perry and Jeff Schreifels | Aug 13, 2021 | Fundraising Offers, Giving, Reasons for Giving | Donor Offers

You can’t expect your donors to give if you don’t have anything to “sell.”

Your Donor Needs to Know Their Gift Is Making a Difference

Your Donor Needs to Know Their Gift Is Making a Difference

by Richard Perry and Jeff Schreifels | Aug 4, 2021 | Donors, Giving Drivers, Reasons for Giving | Giving

Why aren’t your donors giving more? Reason #1: They don’t know if they’re making a difference.

An Important Question to Ask Your Caseload Donor

An Important Question to Ask Your Caseload Donor

by Richard Perry and Jeff Schreifels | May 3, 2017 | Donor Motivation, Donor Offer, Reasons for Giving | Asking, Communication, Donor-Centered

When you have difficulty coming up with the convincing, compelling rationale for your cause, turn to your donor and ask him what difference he thinks your organization can make.

How to Identify Donor Passions and Interests

How to Identify Donor Passions and Interests

by Richard Perry and Jeff Schreifels | Oct 30, 2015 | Motivations, Reasons for Giving | Donor-Centered, Major Gift Officers, Passions and Interests, Relationships, Uncategorized

The donor’s interests and passions are the most strategic and critical pieces of information in major gift fundraising. A major gift officer cannot expect to be successful in her job if she doesn’t have this information.

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