You Can’t Have an Empty Store
You can’t expect your donors to give if you don’t have anything to “sell.”
Your Donor Needs to Know Their Gift Is Making a Difference
Why aren’t your donors giving more? Reason #1: They don’t know if they’re making a difference.
An Important Question to Ask Your Caseload Donor
When you have difficulty coming up with the convincing, compelling rationale for your cause, turn to your donor and ask him what difference he thinks your organization can make.
How to Identify Donor Passions and Interests
The donor’s interests and passions are the most strategic and critical pieces of information in major gift fundraising. A major gift officer cannot expect to be successful in her job if she doesn’t have this information.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
