You can’t expect your donors to give if you don’t have anything to “sell.”
Why aren’t your donors giving more? Reason #1: They don’t know if they’re making a difference.
When you have difficulty coming up with the convincing, compelling rationale for your cause, turn to your donor and ask him what difference he thinks your organization can make.
The donor’s interests and passions are the most strategic and critical pieces of information in major gift fundraising. A major gift officer cannot expect to be successful in her job if she doesn’t have this information.