
How to Double a Major Gift
A matching gift offer really does lift response from the general donor file, and it’s a great offer to present to a few major donors.
A matching gift offer really does lift response from the general donor file, and it’s a great offer to present to a few major donors.
When you have difficulty coming up with the convincing, compelling rationale for your cause, turn to your donor and ask him what difference he thinks your organization can make.