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How to Double a Major Gift

How to Double a Major Gift

by Richard Perry and Jeff Schreifels | Sep 30, 2019 | Donor Offer, Matching gift, Offers | Asking, Direct Response

A matching gift offer really does lift response from the general donor file, and it’s a great offer to present to a few major donors.

An Important Question to Ask Your Caseload Donor

An Important Question to Ask Your Caseload Donor

by Richard Perry and Jeff Schreifels | May 3, 2017 | Donor Motivation, Donor Offer, Reasons for Giving | Asking, Communication, Donor-Centered

When you have difficulty coming up with the convincing, compelling rationale for your cause, turn to your donor and ask him what difference he thinks your organization can make.

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