Measure Something Meaningful
Here are some questions to help you measure how effectively your organization is moving donors through the major gift pipeline.
Here are some questions to help you measure how effectively your organization is moving donors through the major gift pipeline.
Here are three ways you can partner with your direct response team to build personalized mid-level touch points.
When Direct Response and Major Gifts work together, there is an incredible opportunity to deepen donor relationships and increase net revenue.
In the rush of year-end donor outreach, there’s a risk of overloading your donors with communications during this critical time of year.
Major donors on your caseload should continue to get regular direct response appeals (mail and email) just like the rest of the donor file.
A matching gift offer really does lift response from the general donor file, and it’s a great offer to present to a few major donors.