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Direct Response and Major Gifts – Does It Work?

Direct Response and Major Gifts – Does It Work?

by Richard Perry and Jeff Schreifels | Apr 7, 2021 | appeals, Direct Mail, Giving | Communication, Direct Response, Donor-Centered

Over time, as the relationship builds, the communication strategy with a major donor migrates or skews toward personal solicitation vs. mail or email.

How to Double a Major Gift

How to Double a Major Gift

by Richard Perry and Jeff Schreifels | Sep 30, 2019 | Donor Offer, Matching gift, Offers | Asking, Direct Response

A matching gift offer really does lift response from the general donor file, and it’s a great offer to present to a few major donors.

Should Major Donors Get Fund Appeals?

Should Major Donors Get Fund Appeals?

by Richard Perry and Jeff Schreifels | Aug 9, 2019 | Donor Preferences, Solicitations | Communication, Direct Response, Donor-Centered

Do not make the fatal mistake of making a decision for your donor based on YOUR bias about your direct-response program communication.

Creating a Mid-Level Program Forces You to Become Donor-Centered

Creating a Mid-Level Program Forces You to Become Donor-Centered

by Richard Perry and Jeff Schreifels | May 10, 2019 | leadership, major gifts, Mid-Level Program, Pipeline | Direct Response, Mid-level donors

A mid-level donor program helps your whole development department to work together for donors – the donors win!

Can Direct-Response and Major Gifts Work Together?

Can Direct-Response and Major Gifts Work Together?

by Richard Perry and Jeff Schreifels | Jul 17, 2017 | Email, Mail, Soliciting | Communication, Direct Response, Moves Management

If the major donor team and the direct-response teams are doing their work, there is harmony and consistency between both. They don’t worry about who gets credit for how the revenue comes in, because each department knows they need each other and it’s the organization AND the donor that is important.

What Would You Call the Annual Fund?

What Would You Call the Annual Fund?

by Richard Perry and Jeff Schreifels | Mar 13, 2017 | Annual Fund, campaigns | Direct Response, Leadership, Strategic Plans

Last week I wrote about two words that I think are misused: prospect and annual (as in annual fund). We have had some interesting and thought-provoking comments from our Passionate Giving family, all of which we welcome and appreciate. Now, I am going to talk about the annual fund.

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