If the major donor team and the direct-response teams are doing their work, there is harmony and consistency between both. They don’t worry about who gets credit for how the revenue comes in, because each department knows they need each other and it’s the organization AND the donor that is important.
Last week I wrote about two words that I think are misused: prospect and annual (as in annual fund). We have had some interesting and thought-provoking comments from our Passionate Giving family, all of which we welcome and appreciate. Now, I am going to talk about the annual fund.
If you succeed at moving a high-capacity general donor into the major donor category, your general donor program “loses” one of its very best donors. Of course, you aren’t losing anything at all, and it’s not a problem – it’s a major victory for your nonprofit.