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How Mid-Level Can Partner with Direct Response

How Mid-Level Can Partner with Direct Response

by Guest Contributor | Jan 30, 2023 | Direct Mail, Direct Response, Donor Communication, Mid-Level Officer, Mid-Level Program, touch points | Direct Response, Mid-level donors, Touch Points

Here are three ways you can partner with your direct response team to build personalized mid-level touch points.

Why You Need to Build a Partnership Between Direct Response and Major Gifts

Why You Need to Build a Partnership Between Direct Response and Major Gifts

by Guest Contributor | Dec 14, 2022 | Direct Response, Donor Communication, Major Gift Fundraising | Communication, Direct Response, Donor-Centered

When Direct Response and Major Gifts work together, there is an incredible opportunity to deepen donor relationships and increase net revenue.

The Balancing Act of Year-End Outreach in Major Gifts

The Balancing Act of Year-End Outreach in Major Gifts

by Guest Contributor | Sep 23, 2022 | Communication, Donor Communication, Year-end Planning | Communication, Direct Response, Donor-Centered, Fundraising

In the rush of year-end donor outreach, there’s a risk of overloading your donors with communications during this critical time of year.

Direct Response and Major Gifts – Does It Work?

Direct Response and Major Gifts – Does It Work?

by Richard Perry and Jeff Schreifels | Apr 7, 2021 | appeals, Direct Mail, Giving | Communication, Direct Response, Donor-Centered

Over time, as the relationship builds, the communication strategy with a major donor migrates or skews toward personal solicitation vs. mail or email.

How to Double a Major Gift

How to Double a Major Gift

by Richard Perry and Jeff Schreifels | Sep 30, 2019 | Donor Offer, Matching gift, Offers | Asking, Direct Response

A matching gift offer really does lift response from the general donor file, and it’s a great offer to present to a few major donors.

Should Major Donors Get Fund Appeals?

Should Major Donors Get Fund Appeals?

by Richard Perry and Jeff Schreifels | Aug 9, 2019 | Donor Preferences, Solicitations | Communication, Direct Response, Donor-Centered

Do not make the fatal mistake of making a decision for your donor based on YOUR bias about your direct-response program communication.

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