Here are three ways you can partner with your direct response team to build personalized mid-level touch points.
When Direct Response and Major Gifts work together, there is an incredible opportunity to deepen donor relationships and increase net revenue.
In the rush of year-end donor outreach, there’s a risk of overloading your donors with communications during this critical time of year.
Over time, as the relationship builds, the communication strategy with a major donor migrates or skews toward personal solicitation vs. mail or email.
A matching gift offer really does lift response from the general donor file, and it’s a great offer to present to a few major donors.
Do not make the fatal mistake of making a decision for your donor based on YOUR bias about your direct-response program communication.