How Mid-Level Can Partner with Direct Response
Here are three ways you can partner with your direct response team to build personalized mid-level touch points.
Why You Need to Build a Partnership Between Direct Response and Major Gifts
When Direct Response and Major Gifts work together, there is an incredible opportunity to deepen donor relationships and increase net revenue.
The Balancing Act of Year-End Outreach in Major Gifts
In the rush of year-end donor outreach, there’s a risk of overloading your donors with communications during this critical time of year.
Direct Response and Major Gifts – Does It Work?
Over time, as the relationship builds, the communication strategy with a major donor migrates or skews toward personal solicitation vs. mail or email.
How to Double a Major Gift
A matching gift offer really does lift response from the general donor file, and it’s a great offer to present to a few major donors.
Should Major Donors Get Fund Appeals?
Do not make the fatal mistake of making a decision for your donor based on YOUR bias about your direct-response program communication.
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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
