You do NOT need to visit Major Donor Island to find great major donors. Larger organizations already have them in their databases.
Know those donors on your caseload – that group of 20% – who has the potential of upgrading the gifts they give. Find programs that will bring them joy.
The word “annual” is properly used inside a non-profit only, not with donors. With them you only have an on-going relationship that could last a lifetime.
Here are some concrete ideas for you to upgrade the recurring giving of your donors. I wish I could tell you it was easy… it’s not. But the beauty of all your effort is that it works.