Measure Something Meaningful
Here are some questions to help you measure how effectively your organization is moving donors through the major gift pipeline.
Here are some questions to help you measure how effectively your organization is moving donors through the major gift pipeline.
You do NOT need to visit Major Donor Island to find great major donors. Larger organizations already have them in their databases.
Know those donors on your caseload – that group of 20% – who has the potential of upgrading the gifts they give. Find programs that will bring them joy.
The word “annual” is properly used inside a non-profit only, not with donors. With them you only have an on-going relationship that could last a lifetime.
Here are some concrete ideas for you to upgrade the recurring giving of your donors. I wish I could tell you it was easy… it’s not. But the beauty of all your effort is that it works.