Measure Something Meaningful

Measure Something Meaningful

by | Mar 27, 2024 | , , , , , , | Data, Direct Response, Donor Retention, Metrics, Moves Management, Pipeline Development, Upgrading

I was recently at a fundraising conference and there was a session on benchmarking. The discussion evolved around measuring the effectiveness of each stream of revenue, how to do that right, whether or not that was even relevant, etc. There was no discussion on how to...
The Satisfaction of Unclogging a Drain and What That Has to Do with Your Donor Pipeline

The Satisfaction of Unclogging a Drain and What That Has to Do with Your Donor Pipeline

by | Nov 29, 2023 | , , , | Mid-Level, Mid-level donors, Pipeline Development, Strategic Plans, Structure

I don’t know about you, but I love watching Reels or TikTok videos of the drain cleaners. You know what I’m talking about? There are tons of videos of clogged drains and you watch people methodically chip away at the clog until whoosh, the drain is unclogged and the...
Stop Looking for More Major Donors! They’re Already in Your Donor Pipeline.

Stop Looking for More Major Donors! They’re Already in Your Donor Pipeline.

by | Oct 14, 2022 | , , | Major Gifts, Mid-level donors, Moves Management, Pipeline Development

In my last blog post, I talked about the fact that today there is no excuse not to have a mid-level program. The results over the last several years have justified hiring a mid-level officer, putting together a caseload of 500-700 donors, and creating a 12-month...