Here’s a list of what NOT to do. When fundraisers treat their donor like an ATM, it’s the worst kind of transactional fundraising.
Without a healthy donor pipeline, donors are getting stuck at their level of giving. Here’s how to address the clogs in your donor pipeline.
Remove your triple-whammy problem by creating a mid-level program today.
Non-profit managers sometimes get fascinated with the quest for new money from new donors, at the expense of taking care of existing donors who can give more.
A good major gift officer is, in her caseload, creating a very healthy and robust group of donors who are staying with her organization and giving more.
Giving is up, especially in certain nonprofit sectors. You can use this information to strengthen your major gifts program IF you stay donor-centered.