Here’s a list of what NOT to do. When fundraisers treat their donor like an ATM, it’s the worst kind of transactional fundraising.
Exceptional donor service means that the donor feels heard and valued, and it all starts with your role as a fundraiser.
Don’t confuse good donor service with a disciplined major gifts strategy.
Most non-profits are great at getting gifts, but they quickly move on, forgetting about the donor. Don’t do that. Stay with that donor, and they’ll stay with you.
Like one exceptional brand, you too can be known for your great “customer service” – to donors.
Personal touches with donors can lead to closer connections with major donors. These relationship-building communications are crucial to fundraising.