Non-profit leaders are always chasing the shiny object of new major donors. They don’t realize that they already have the donors they need.
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Video is highly effective way to let your donors know they are making a difference because it captures the problem in an emotional way, shows the solution in an emotional way, and can show a heartfelt thanks.
In Major Gifts fundraising you are always in a cultivation mode with your donors. We have created a list of 19 possible ways to deepen your relationship with your caseload donors.
You probably would never think of saying “no” to a donor. But in a healthy relationship, sometimes a major gift officer has to set boundaries.
Respect is a critical behavior a MGO must practice in all of his or her donor relationships. If you don’t respect donors, they will read it, and your relationships will not progress.
Relationships with major donors will become strained if fundraising staff are not honest with them. Build trust through honesty.
In my last blog, I talked about your major gift caseload as an incubator for transformational giving. Here is how that works with two different segments of your caseload.
Because mail has become so IMPERSONAL in today’s society, it has actually created an opportunity for you to reach out to your donors and make a meaningful impact in a personal way. STOP e-mailing and start mailing to your donors.
Be doubly sure you know the whole story of every donor on your caseload. Because if you don’t, you run the risk of abusing and harming your donor.
Valuing matters. Why do major donors go away? Because they were not valued – they did not know their gifts made a difference. Think about this today.
