You probably would never think of saying “no” to a donor. But in a healthy relationship, sometimes a major gift officer has to set boundaries.
Respect is a critical behavior a MGO must practice in all of his or her donor relationships. If you don’t respect donors, they will read it, and your relationships will not progress.
Valuing matters. Why do major donors go away? Because they were not valued – they did not know their gifts made a difference. Think about this today.