The moment you ask someone to fund your organization’s mission, they become part of that mission. Here’s what treating them as a true partner looks like.
Are you treating donors more like a nuisance than a part of your mission? As a major gift officer, you must care to serve your donors well.
When non-profits understand that taking care of donors is part of their mission, they’ll be more successful in addressing the need.
Viewing donors as part of your organization’s mission means changing the language you use for them. This changes your mindset, which then changes your actions.
We see donors as mission and being “donor-centered” goes way beyond treating them well. Here are some ideas to adjust the way you think about them.