Viewing donors as part of your organization’s mission means changing the language you use for them. This changes your mindset, which then changes your actions.
We see donors as mission and being “donor-centered” goes way beyond treating them well. Here are some ideas to adjust the way you think about them.
Nonprofits have forgotten that donors are as much a part of their mission as the work they do that helps change the world. It’s time for a paradigm shift.
Nonprofits are tempted every day to move major donors around like pieces on a chess board. Are you treating them like partners involved in your mission? Or are you just doing what’s best for the organization?