Your Words Really Matter
Are you using language that’s focused on the money? Ask yourself these six questions to find out.
Don't Talk Like That!
Viewing donors as part of your organization’s mission means changing the language you use for them. This changes your mindset, which then changes your actions.
Watch Your Language!
When fundraising staff use language like “let’s hit them up for X dollars,” It makes my soul cringe. Can you imagine a donor hearing a MGO talking like this? It would be clear to them that they are simply sources of cash, not valued partners.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
