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Your Words Really Matter

Your Words Really Matter

by Richard Perry and Jeff Schreifels | Oct 4, 2021 | Donors, Language, Wealth | Communication, Major Donors, Mid-level donors

Are you using language that’s focused on the money? Ask yourself these six questions to find out.

Don't Talk Like That!

Don't Talk Like That!

by Richard Perry and Jeff Schreifels | May 15, 2017 | Donors as Mission, Language, Mission | Communication, Donor-Centered, Philanthropy

Viewing donors as part of your organization’s mission means changing the language you use for them. This changes your mindset, which then changes your actions.

Watch Your Language!

Watch Your Language!

by Richard Perry and Jeff Schreifels | May 6, 2015 | Language, Messaging, Moves Management | Donor Retention, Donor-Centered, Major Gifts, Moves Management, Uncategorized

When fundraising staff use language like “let’s hit them up for X dollars,” It makes my soul cringe. Can you imagine a donor hearing a MGO talking like this? It would be clear to them that they are simply sources of cash, not valued partners.

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