Value retention is bad across the non-profit sector but it’s particularly low in the healthcare sector. Here’s what you can do instead.
Declines in most non-profits have nothing to do with tax law changes; it has everything to do with valuing donors.
More and more non-profits are seeing income declining year-over-year, and donor value attrition is a big reason why.
There’s no shortcut to major donor retention. Get to know their passions and interests, and develop an ongoing relationship with them.
If your donor doesn’t know he’s making a difference with his giving, he’ll take his giving elsewhere. What are you doing about it?
Unless you see your donor as a partner in the work, fundraising can be purely transactional – you go to them when you want something, and then you leave them alone. It’s time for a change.