Blame the Tax Code Overhaul for Declining Revenue?
Declines in most non-profits have nothing to do with tax law changes; it has everything to do with valuing donors.
This is a Wake-Up Call!
More and more non-profits are seeing income declining year-over-year, and donor value attrition is a big reason why.
There is NO Secret Sauce: Build a Relationship, See Growth
There’s no shortcut to major donor retention. Get to know their passions and interests, and develop an ongoing relationship with them.
Donor Changes Mind
If your donor doesn’t know he’s making a difference with his giving, he’ll take his giving elsewhere. What are you doing about it?
Do You Treat Donors as Just a Source of Cash?
Unless you see your donor as a partner in the work, fundraising can be purely transactional – you go to them when you want something, and then you leave them alone. It’s time for a change.
Donor Hasn’t Given in Three Years – What Should You Do?
A donor who hasn’t given in three years is likely telling you they’re not interested in engaging with you. It’s probably time to move on.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
