Program impact information is one of the most-neglected areas in the non-profit sector. Here are some great ideas to get reports of performance for donors.
It’s a fact: here in the United States donors are giving less. And Jeff and I suspect that this is happening in other countries as well. There is only one reason that explains this drop in giving – donors do not know that their giving is making a difference. Read on for compelling research and facts on why donors are giving less.
Management needs to help major gift officers create annual goals based on donors’ reality, not based on wishful thinking or random percentage increases.
Because donors will leave your caseload AND because donors of higher current value and capacity will emerge, you need to freshen your caseload at least two times a year.
A good major gift officer is, in her caseload, creating a very healthy and robust group of donors who are staying with her organization and giving more.