Non-profit leaders are always chasing the shiny object of new major donors. They don’t realize that they already have the donors they need.
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The main reason donors stop giving, give less or just go away is because they did not know that their giving made a difference. It’s up to you to make sure that doesn’t happen.
Donor stopped giving? Often they’re disappointed with how they’re treated, or have lack of evidence that their gifts made a difference. You can change that!
Program impact information is one of the most-neglected areas in the non-profit sector. Here are some great ideas to get reports of performance for donors.
It’s a fact: here in the United States donors are giving less. And Jeff and I suspect that this is happening in other countries as well. There is only one reason that explains this drop in giving – donors do not know that their giving is making a difference. Read on for compelling research and facts on why donors are giving less.
Management needs to help major gift officers create annual goals based on donors’ reality, not based on wishful thinking or random percentage increases.
A story is the life-blood of fundraising. It carries all the energy and real-life experience – it’s the feeder for all the senses, the carrier of all the emotions, and the dispenser of facts and information.
Here are some findings from a study on good listeners – and we apply them to your work with major donors.
What can you do with your caseload donors to outrageously fulfill their interests and passions? Here is a perfect example of how awareness builds into major giving.
Major gift outsiders can’t seem to get it: sometimes giving from a donor goes down. But we should continue to walk with them in the down times.
