Are your MGOs working with too many donors who don’t respond to them? Is your return on investment unacceptably low? There IS an answer. Here’s the secret!
Organizations that keep their major gift officers – all of them, and I mean ALL of them – have a clear set of boundaries and a structure that the MGOs are asked to work within.
Often, the reason the major gifts function in an organization does not work is because the organization itself is not organized properly. Or the leaders in the organization don’t have a clear view of what the various functions in the organization are supposed to do.