Many non-profits rely on KPIs to manage fundraisers, rather than actually hiring a manager to coach and develop their frontline fundraisers.
Your highest performing fundraiser won’t necessarily make the best manager. For many non-profits, bringing in co-management is the solution.
In addition to creating a culture of philanthropy at your organization, you also need to embrace a culture of major gifts.
At Veritus, we’ve never encountered a great MGO who continually outperforms year after year without having a great manager.
Keep your star MGOs raising money, and hire someone else to manage the department – but if they want to lead, give them the training they need.
Development managers can’t be effective if they’re also working a full caseload of donors.