Major gift officers need to be evaluated and rewarded consistently. In this White Paper, Veritus offers guidelines for specific measurements and reporting standards, as well as ways to ensure fair compensation and adequate rewards for success.
Management needs to, above all else, (a) settle what is being measured, (b) have the MGO’s agreement on it, and (c) be sure finance and others, anyone else who has a stake in the program, understand it and are aligned with it.
Ultimately you want major gift officers who are passionate about helping donors fulfill their passions and interests, and then you want to fairly and generously reward those MGOs that do this well.
Who gets credit for a non-profit’s major gifts? The major gift officer should get all the credit if he/she is actively engaging with the donor prior to the gift. Period. The MGO should also get credit for reducing attrition in previously unmanaged donors.
Most importantly, is the MGO making meaningful connections with each and every donor? Is she moving the donors toward deeper connection with the organization and its mission?