Beyond Fundraising Metrics: How Great Managers Get Results
Are you leaning on fundraising metrics as a crutch, or are you investing in the kind of management that leads to real success in major gifts?
Are you leaning on fundraising metrics as a crutch, or are you investing in the kind of management that leads to real success in major gifts?
Don’t go back to evaluating your fundraiser based on action-oriented metrics that don’t involve building relationships with donors.
Learn six steps for addressing underperformance from your front-line fundraiser.
Major gift officers need to be evaluated and rewarded consistently. In this White Paper, Veritus offers guidelines for specific measurements and reporting standards, as well as ways to ensure fair compensation and adequate rewards for success.
If you want to literally chase your MGO out the door, keep changing the rules of engagement. That will do the job.
The first reason a MGO will leave your organization is that there is a culture that focuses on money, rather than on the cause.