Learn 5 ways you can start running major gifts like a business… and create more authentic donor relationships.
Proper structure and process are key to success in major gifts. This assures that the donor is properly cared for and your organization will run smoothly.
The first reason a MGO will leave your organization is that there is a culture that focuses on money, rather than on the cause.
Often, the reason the major gifts function in an organization does not work is because the organization itself is not organized properly. Or the leaders in the organization don’t have a clear view of what the various functions in the organization are supposed to do.
Here are the seven most common situations we hear from new MGOs who get discouraged by their situation.
It would be ridiculous to even consider that a robot could be a major gift officer. But in your daily major gift work, you have to watch that you don’t do “robot-like work” and dehumanize the sacred and mystical thing that major gift work is.