No matter how good you are at the art of fundraising, you won’t be successful if you don’t also apply the science of fundraising.
Your non-profit’s organizational structure must be centered around the key functions necessary for a healthy donor pipeline.
If you embrace this structure and invest in it properly, the long-term benefit for your organization is increasing net revenue year over year and the ability to weather any storm.
Every successful Planned Giving Officer has a strategic plan in place for each donor, designed to build trust between the donor and the organization.
If you’ve found your revenue streams too few, now is the time to do something about it.
Use this exercise to identify where your non-profit is overly dependent on one source of income.