It’s a Strategy, NOT a Department
When non-profits set up different departments for their various fundraising vehicles, it creates a barrier for donors.
The Confusion Around Marketing, Communications, and Fundraising Functions
If your non-profit isn’t structured around donor acquisition, there’s likely to be some tension between the mar-com and fundraising functions.
Question of the Month: What role does your organization’s structure have in your donor pipeline?
Most non-profits don’t realize there’s a connection between their organization’s structure and their donor pipeline. But if your organization isn’t set up to support the donor journey, the effects are tangible. You’ll see clogs at all levels of the pipeline and...
Question of the Month: What’s holding non-profits back from treating their donors well?
It’s a sad fact that non-profit organizations are not treating their donors well. In the donor data we’ve analyzed from hundreds of organizations, average donor attrition rates are around 40-60%. So why are donors giving less, or going away altogether? One of the main...
You Can’t Have the Art Without the Science of Fundraising
No matter how good you are at the art of fundraising, you won’t be successful if you don’t also apply the science of fundraising.
Question of the Month: What holds organizations back from successful fundraising?
In this Question of the Month video, Richard addresses some of the common issues that hold organizations back from successful fundraising.
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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
