How Should You Spend Your Fundraising Budget? (#5 of 6)
This blog post is the fifth in a series of six titled, “The House Your Donor Lives In.” The thing about fundraising budgets is that they are often allocated to various fundraising activities based on internal politics and/or history of spending. By...
How Does Your Organization Treat Your Donor During Every Phase of the Journey? (#3 of 6)
This blog post is the third in a series of six titled, “The House Your Donor Lives In.” I think you would agree that the home you grew up in had a personality. Either your mother or father, maybe your siblings, or maybe all of them played a significant...
What Kind of Home Have Your Created for Your Donor? (#1 of 6)
This blog post is the first in a series of six titled, “The House Your Donor Lives In.” It’s good to be home. You’ve said that many times, haven’t you? I have. There is something about coming home – where things are familiar, where you feel you belong,...
Measure Something Meaningful
I was recently at a fundraising conference and there was a session on benchmarking. The discussion evolved around measuring the effectiveness of each stream of revenue, how to do that right, whether or not that was even relevant, etc. There was no discussion on how to...
The Satisfaction of Unclogging a Drain and What That Has to Do with Your Donor Pipeline
I don’t know about you, but I love watching Reels or TikTok videos of the drain cleaners. You know what I’m talking about? There are tons of videos of clogged drains and you watch people methodically chip away at the clog until whoosh, the drain is unclogged and the...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
