It takes a long time to start a major gift program from scratch and see it become a fully-functioning part of your non-profit. Patience is required.
It’s a fact: here in the United States donors are giving less. And Jeff and I suspect that this is happening in other countries as well. There is only one reason that explains this drop in giving – donors do not know that their giving is making a difference. Read on for compelling research and facts on why donors are giving less.