Many non-profit leaders think that a major gifts program works almost magically. They decide to do it and – BAM! – the money starts to flow in immediately.
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It’s a fact: here in the United States donors are giving less. And Jeff and I suspect that this is happening in other countries as well. There is only one reason that explains this drop in giving – donors do not know that their giving is making a difference. Read on for compelling research and facts on why donors are giving less.
Jeff and I are often asked if MGOs should be engaged in planned giving work. Without taking even a second to reply, we say NO.
Does a major gift program *really* make economic sense? Here’s how we explain it step by step to someone seeking the answer.
