This is where you should be spending your time. Finding the donors who want to relate to you who have already shown you, by their giving, that there is interest. This is the most important work you can do as an MGO. Don’t waste your time chasing dreams.
MGOs need outside help, encouragement, and strategy from others. Here’s a practical guide to how to conduct donor strategy meetings, so that you will end up being more effective as you relate to your donors.
Want to reduce revenue from your major donors quickly? Put them on an advisory board and have them do nothing. A bored donor is not an engaged donor.
Bottom line, this is a useful and practical way to pass on important knowledge and experience to the new MGO who is joining your team. You’ll benefit when you Buddy Up!
How are you doing with listening and giving donors what they want?
Relationships with major donors will become strained if fundraising staff are not honest with them. Build trust through honesty.
A story is the life-blood of fundraising. It carries all the energy and real-life experience – it’s the feeder for all the senses, the carrier of all the emotions, and the dispenser of facts and information.
Here are some findings from a study on good listeners – and we apply them to your work with major donors.
A good contact report should contain an accurate account of each “meaningful connection” a MGO has with a donor, whether face-to-face or via some other form of communication.
What can you do with your caseload donors to outrageously fulfill their interests and passions? Here is a perfect example of how awareness builds into major giving.
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