Major gift officers sometimes possess all the technical skills needed, but they lack the emotional intelligence to relate to their donors effectively.
CEOs and Executive Directors lament all the time. They tell us, “I bring in someone good, and right as they start really producing, they go somewhere else… it’s exasperating!” Is that the type of career you want to build? I don’t think so. A major gift officer’s greatest impact happens when he or she helps a donor find joy through a transformative gift, which creates a substantial impact on the organization.
MGOs need outside help, encouragement, and strategy from others. Here’s a practical guide to how to conduct donor strategy meetings, so that you will end up being more effective as you relate to your donors.