A fundraising gala isn’t a way to grow long-term revenue; it’s a quick hit of cash, with a lot of work that takes MGOs away from their primary jobs.
This three-part series on myths in major gift fundraising is focused on things that managers say and hold to be true – things that just aren’t so.
Over time, we’ve found that questions from fundraisers often fall in certain categories. And under those categories, the same basic questions get asked. I’m going to answer three of them that come at us quite a bit.
Too often our lowest-giving “major” donors get very little attention from MGOs. And it’s true that your “A List” should get the most. What can you do?
MGOs are often told to go out prospecting for new major donors from among the wealthy. Stop it! Your best donors have already given to your organization.