Return on Investment ratios are meaningless if you’re not growing your income for mission.
Longer-term investments in major gift fundraising will pay huge benefits – if you have the patience.
How long will you let planned giving revenue go unrealized before it’s too late?
There’s a place for events in your major gifts fundraising strategy, but it needs to be centered within a relationship-focused approach.
A fundraising gala isn’t a way to grow long-term revenue; it’s a quick hit of cash, with a lot of work that takes MGOs away from their primary jobs.