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Don’t Be Obsessed with ROI

Don’t Be Obsessed with ROI

by Richard Perry and Jeff Schreifels | Jun 2, 2021 | Finances, Fundraising ratios, Net Revenue | Management, Return on Investment

Return on Investment ratios are meaningless if you’re not growing your income for mission.

Truth Bomb #4: Major Gifts is Your Highest Net Revenue Generator

Truth Bomb #4: Major Gifts is Your Highest Net Revenue Generator

by Richard Perry and Jeff Schreifels | Nov 4, 2020 | major gifts, Net Revenue, Strategy | Budgets, Management, Return on Investment

Longer-term investments in major gift fundraising will pay huge benefits – if you have the patience.

You Are NOT Aware of the Hidden Money in Your Database

You Are NOT Aware of the Hidden Money in Your Database

by Richard Perry and Jeff Schreifels | Sep 11, 2020 | Bequests, Net Revenue, Planned Giving | Economics, Planned giving

How long will you let planned giving revenue go unrealized before it’s too late?

A Gala is Not Philanthropy

A Gala is Not Philanthropy

by Richard Perry and Jeff Schreifels | May 15, 2019 | Caseloads, Net Revenue | Events, Focus, Overworked

A fundraising gala isn’t a way to grow long-term revenue; it’s a quick hit of cash, with a lot of work that takes MGOs away from their primary jobs.

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