
Don’t Be Obsessed with ROI
Return on Investment ratios are meaningless if you’re not growing your income for mission.
Return on Investment ratios are meaningless if you’re not growing your income for mission.
Longer-term investments in major gift fundraising will pay huge benefits – if you have the patience.
How long will you let planned giving revenue go unrealized before it’s too late?
There’s a place for events in your major gifts fundraising strategy, but it needs to be centered within a relationship-focused approach.
A fundraising gala isn’t a way to grow long-term revenue; it’s a quick hit of cash, with a lot of work that takes MGOs away from their primary jobs.