Don’t Be Obsessed with ROI
Return on Investment ratios are meaningless if you’re not growing your income for mission.
Truth Bomb #4: Major Gifts is Your Highest Net Revenue Generator
Longer-term investments in major gift fundraising will pay huge benefits – if you have the patience.
You Are NOT Aware of the Hidden Money in Your Database
How long will you let planned giving revenue go unrealized before it’s too late?
Events Are Not Major Gifts
There’s a place for events in your major gifts fundraising strategy, but it needs to be centered within a relationship-focused approach.
A Gala is Not Philanthropy
A fundraising gala isn’t a way to grow long-term revenue; it’s a quick hit of cash, with a lot of work that takes MGOs away from their primary jobs.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
