There’s a place for events in your major gifts fundraising strategy, but it needs to be centered within a relationship-focused approach.
Why would you insist on using fundraising methods and strategies that no longer work? Why wouldn’t you try something new or different? Old habits die hard, and some non-profits die with them.
If you have to do an event and you’re inviting your major donors, you need to be careful and have the right strategic approach. Don’t get sucked into the event black hole, never to be seen again.
Events, if done right, are filled with emotion around your mission. Your major gift donors and prospects will carry that emotion with them once they leave, but you have very little time to take the emotion of that event and connect with them in a way that deepens your relationship.