We share the key metrics every non-profit leader needs to know when evaluating their organization’s major gift program and their MGOs work performance.
Major gifts work is often compared to selling. Selling is the exchange of money for property, goods or services, while major gift programs facilitate the exchange of money for the fulfillment of a donor’s interests and passions. If a MGO can successfully identify a donor’s interests and passions and match them to a program his organization is executing, then the money comes in naturally.
The relationship between a fundraiser and a donor starts with the fundraiser – you must get your own attitude right if you want a productive relationship with others.