Mid-level and major gift criteria should be related to the amount of labor an organization has to properly cultivate and manage those donors.
In this video, Richard and Jeff talk about disqualifying donors and how to determine if it’s time to remove a donor from your caseload.
If you’re struggling with qualifying donors, you may find that one of these six issues is the reason.
Donor research should support MGOs, not tell them what to do. That’s the manager’s job.
Qualifying donors takes time and hard work, but it’s worth it. When you’re talking to the right donors, it makes your job a lot easier.
The difference between a qualified and unqualified caseload can feel like the difference between heaven and purgatory.