Get Rid of Your Ridiculous Mid-Level & Major Gift Classifications
Mid-level and major gift criteria should be related to the amount of labor an organization has to properly cultivate and manage those donors.
Mid-level and major gift criteria should be related to the amount of labor an organization has to properly cultivate and manage those donors.
A donor who hasn’t given in three years is likely telling you they’re not interested in engaging with you. It’s probably time to move on.