We are human, and unless we have the will to stay focused and work a plan and allow someone to hold us accountable, we stumble and get off track. It doesn’t matter that you have great donors or incredible plans, touchpoints and offers… if you don’t execute them and stay with it, you won’t succeed.
How many of the donors on your caseload do you really know? All of them? Stop and take inventory. I know from experience that most MGOs do not know their donors as they should. Make it your business this month to get to know your donors. It will be good for them and for you.